Our Mission

Wayfinder is building a new talent and capability pipeline for the supply chain and logistics industry.

The impact of digital change, internationalisation, global and local supply chain complexity, increasing freight volumes and an aging largely male workforce is driving a global talent shortage in supply chain and logistics.

Now more than ever this industry is confronting a major challenge in attracting and building a modern workforce with the skills and capabilities it needs.

The Wayfinder initiative aims to increase the visibility of careers in the supply chain and logistics industry, rethinking talent acquisition, retention and promotion in supply chain and logistics. Wayfinder research is highlighting not only the capability gaps, but the particular skill set women can bring to these roles.

Research underpins all program design and Wayfinder’s National Steering Committee, represented by sponsor organisations guides strategic planning, program objectives and development. 

Wayfinder advocates for increased diversity and inclusion in the supply chain sector. 

When referring to women/females and men/males, we include all people who identify with that gender.

Meet Wayfinder’s Co Chairs

Dr Hermione Parsons, Co-founder and Co-chair.

Recognised in the top 100 Most Influential Women in the Supply Chain industry internationally.

Hermione is passionate about increased gender diversity in supply chain and logistics roles. 

Belinda Flynn, General Manager – Safety, Health and Sustainability at Qube Holdings.

Wayfinder Co-founder and Co-chair.

Belinda is committed to creating an inclusive workforce and a strong pipeline of great talent for the supply chain and logistics sector.